Veganline.com is a small mail-order firm with shoe buying-skills. They don’t own a shop or a factory, but have their shoes specially made out of expensive materials, or purchase them from companies who sell synthetic shoes already.
Veganline.com is like most back room businesses, without PR staff, web designers or photographers. They are thrifty, wrapping up their shoes in old newspapers & printing addresses on the backs of bits of waste paper. Some of their carpets date from 1976, when patterns and shag pile beige were in fashion. Some of their power is generated with a solar panel on the roof. They do a lot of composting.
Like most home businesses they are low-margin and low-profile but this allows them to buy some of their vegan shoes expensively in the UK and Europe where wages are probably fifty times higher than the most audited and trumpeted Chinese factory.